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Jenna Wise

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Jenna Wise is the Associate Creative Director, Addison Whitney, A Syneos Health Company

Articles


Faceless brands and trademarks. Business and commerce, trade. Increasing product awareness. Marketing, advertising. Rebranding. Brand credibility, reputation. Make a name for the product | ©Andrii Yalanskyi | Adobe Stock

Balancing Marketability and Risk in a Drug Name

Jenna Wise
July 25th 2023

Navigating the challenging landscape of pharmaceutical naming—where a name must meet regulatory approval, clear trademark hurdles, and capture market attention all at once.

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Stock.adobe.com
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Emrelis and the Evolving Landscape of Antibody Drug Conjugates
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Published: July 22nd 2025 | Updated: August 7th 2025
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