Authors

Deb Nevins is the Chief Marketing & Strategy Officer at POCN Group. POCN Group, an IQVIA business, is the life-sciences engagement division of POCN. The organization combines verified NP and PA identity, behavioral and attitudinal insight, and peer-led education to help healthcare companies identify, understand, and engage these clinicians with precision and credibility. Drawing on over a decade of NP/PA expertise, POCN Group translates real-world clinician behavior and mindset into actionable brand strategy, compliant activation, and measurable impact across the product lifecycle.

Content director at The Vanguard Network, an advisory organization that connects industry leaders through in-person forums and virtual exchanges. His work has appeared in publications such as The Wall Street Journal and Financial Times.