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Unlock Social Insights to Drive Pharma Marketing PerformanceAs the digital and social media revolution continues to evolve, healthcare marketers must consider how to unlock the full potential of social with innovative engagement opportunities.
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The Amazon Effect: A Data-Fueled Customer ExperienceWhat the future emergence of Amazon Pharmacy and the company’s aim to own the health experience may mean for pharma manufacturers’ engagement strategies and role in Rx delivery.
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The Three Pillars of Pharma’s New Commercial ModelIdentifying the priorities that translate to strong business outcomes—and separating the top performers from the average brands.
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Three Ways to Overcome Any Market ChallengePandemic-reinforced principles of successful drug launch.
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Patients Are Ready for a Digital Future, Here’s Pharma’s Path Toward the Next Growth HorizonRecent advances from COVID-19 vaccine development put pharma in place to further grow relationship with patients.
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How a “Push and Pull” Approach Can Maximize Innovation Value through HTAsHow can companies adapt their single evidence package at launch into multiple, tailored versions for HTAs that vary across different countries and regions?
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Bridging Innovation and Reliability: Why Animal Studies Still Matter in the Age of NAMsAre we letting momentum outpace readiness?
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A Good Time to ‘Revamp’ Sales and MarketingHow one COVID-sparked model could help usher in needed reset.
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2022 Prescription TrendsThe market for prescription medicines in the United States was subject to major shifts in use across therapeutic areas in 2022, reflecting changes in patient health needs, the development, and availability of novel medicines, and complex market dynamics.
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Reducing Prescription Drug Costs for Seniors: The ABCs of ASP for Part DOutlining the steps to a payment approach for Medicare Part D drugs that provides savings for patients.
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Rx Power Struggle: How Pharma can Flip the PBM ScriptThe industry holds the key to true change to the drug access landscape.
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A ‘Sign’ of the Times: Digital Contract TransformationThe pandemic has raised the stakes for companies pursuing new data-harnessing capabilities in contract management and KPI benchmarking and tracking.
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Key Considerations for Senior Executives Related to Quality CultureExploring practical points to further understand and strengthen quality culture.
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Best Practices to Ensure Sourcing and Outsourcing Are Strategic Levers for Competitive AdvantageOptimally designed SSO program can allow companies to deliver therapies to patients faster and at a more affordable cost.
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It’s Time to Invest in Reproductive Medicine and Maternal HealthAmidst lack of funding for women’s health research, industry must collaborate now to advance RMMH.
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The Learning Advantage: How Strategic L&D Can Optimize Pharma Rotational Programs for SuccessCompanies offering post-grad rotational programs develop broad skillsets in new hires.
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Next-Gen Partnerships: The Ascent of Advanced TherapiesWith added push from the COVID-19 pandemic, investment in promising RNA- and cell and gene therapy-based treatments and technology via industry dealmaking is growing considerably.
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Leveraging Market Research & User Experience Research in Life SciencesThe right market research insights provide a richer, more-nuanced picture of your customers as people, not just as numbers on a spreadsheet.
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Six Essential Priorities for Life Sciences Chief Information OfficersOrganizations commonly navigate outdated systems that make collaboration harder and breakthroughs slower, causing delays, missed insights, and costly rework.
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Medical Affairs: Support Function or Competitive Advantage? How AI & NLP Can Ensure It is BothTreating medical affairs solely as a support function is penny-wise and pound foolish. With the advent of machine learning, the medical affairs team can innovate and perform their many functions better and more efficiently.
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Building Resiliency: Essential Leadership Principles for 2024Embracing business imperatives such as operational efficiency and a focus on a patient-centric approach can help pharma leaders provide a stable foundation amid lingering uncertainty.
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Rethinking Unmet Patient Medical Needs Through the Lens of the Patient JourneyBiopharma companies can foster patient-centered innovation by focusing on unmet needs along each stage of the patient journey while collaborating with key stakeholders directly or indirectly responsible for disease management.
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The State of Plastics Recycling in BioPharmaKey Challenges for Manufacturers and How MilliporeSigma is Leading Industry-Wide Change
