Scientific Discussion Online: How KOLs and Medical Affairs are Moving Scientific Discussion into the Digital Space

Webcasts

Now Available On Demand! Over the last five years there has been an acceleration of Key Opinion Leaders discussing science in the digital space on social media, forums, news, and the web. Join Dr. Ikenna Ogbaa, Executive Medical Director Cardiovascular and Renal at Bayer Pharmaceuticals and Scott Thompson, Co-CEO at Acceleration Point, as they discuss how medical affairs teams are using digital platforms to successfully engage with KOLs.

Register Free: http://www.pharmexec.com/pe_w/digital

Event Overview:

Over the last five years there has been an acceleration of Key Opinion Leaders discussing science in the digital space on social media, forums, news, and the web. In this webinar, we will share how medical affairs can stay fully aware and even participate in this channel of scientific dissemination and insight generation.

Key Learning Objectives:

  1. Show you the data that demonstrates the importance of medical affairs monitoring and engaging in social media
  2. Provide instruction for ensuring you are monitoring the scientific discussion online and generating insights from these sources
  3. Give examples of how medical affairs is joining the online discussion

Who Should Attend:

  • Please provide the title of your target audience for this webcast
    • Head, Medical Excellence
    • VP of a specific indication or TA (therapeutic area)
    • VP/Director of Medical Operations
    • VP/Director Commercial Operations
    • VP/Director Insights
    • VP/Director, Strategy
    • VP/Director, Medical Excellence

Speakers

Scott Thompson
Co-CEO
Acceleration Point

Scott Thompson, Co-CEO, Acceleration Point has been helping medical affairs teams engage differently, generate insights, and improve operations for over 10 years. Scott and the team from Acceleration Point provide consulting, operational support & staffing, and technology solutions specifically designed for medical affairs. As the provider of the first KOL Social Monitoring solution built specifically for medical affairs, they have been helping clients identify digital KOLs, become better prepared for engagements, and analyzing the online conversation of KOLs around the world.

Register Free http://www.pharmexec.com/pe_w/digital