Patient Engagement

How “patient influencers” look beyond price to help the industry evaluate newly-launched brands.

A description of the changing role of the medical affairs function in pharmaceutical companies and the subsequent evolution to a never ending measurement of the output of medical affairs. How to overcome this quest for sometimes meaningless numbers to justify its existence.

There is a real opportunity for pharma to support the under-served population of atopic dermatitis patients, writes Mariel Metcalfe.

And ways pharma can help overcome these hurdles-and boost compliance rates across the full durations of treatment

Pharm Exec chronicles the military-industry effort to instill the principles of adaptive leadership into today’s pharma leader-a C-suite must in reviving the industry’s beleaguered reputation.

Program puts a new-and very real-spin on patient nutrition.

FDA's approval of the first-ever digital medicine, while sparking legitimate concerns around ethics and trust, could signal improvements ahead to the much-chronicled woes in drug adherence and compliance.

This article explores the difficult nature of developing drugs for rare diseases and discusses what a pharmaceutical executive can actively do to help increase success.

Mary Lynne Hedley, president and COO of TESARO, talks to Pharm Exec about the company’s innovative approach to responsible drug development and commercialization, and how its theory of putting patients first is translated into practise.

Funso Olufade discusses how solutions such as the new Adherence Package can help increase pharma–patient engagement.

Q&A spotlights the development of one injection device that is helping change the treatment-adherence landscape.

How companies are closing the innovation gap between the lab and the patient, while also creating value for all stakeholders.

Here's to hoping that PhRMA's new public education campaign advances the voice of the patient in its messaging.

How can Pharma balance the need to access to patient data and still respect patient privacy? One approach is to access patients through third-party online communities, writes Peter Houston.

Balancing today’s health data demands and patient privacy is not about new regulations-it’s taking a risk-based approach.

Amid today's growing constituency of cancer survivors, oncology is testing the historic divide in medicine between what’s science and what’s social.

Pharma's challenge is to break the cycle of mistrust so that its pioneering work can fully reach patients in need, writes GSK's Murray Stewart.

For those willing to invest in the right capabilities, offering patient services can give pharma companies a tremendous opportunity.

An “how to” primer for life sciences companies on applying end-to-end evidence strategies in demonstrating product value.

Pharm Exec talks to Jane Griffiths, Company Group Chairman, Janssen EMEA, about how the relationship between industry and patients is maturing.

Pharm Exec talks with David Dosa, a leading physician in geriatric medicine, whose famous work with a cat named oscar in end-of-life diagnostics became the stuff of therapeutic legend.

As vital contributors to hospital disaster preparedness, the pharma industry has a role to play in making sure medical networks have what they need to meet the unforeseen, including future disasters.