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Sarah Krüg
Articles
Pharmaceutical Executive
Time to Appoint a 'Chief Patient Officer'?
Sarah Krug asks if it is time for pharma companies to appoint a Chief Patient Officer, a new position designed to build an accord around patient trust.
The Rising Clout of the Patient
Pharmaceutical Executive
In 2011, the patient’s clout as a stakeholder was firmly established, as reflected in several industry conferences. What’s next for the patient in 2012?