COVID-19: Meeting the Needs of Patients with Chronic Conditions

May 25, 2020

Pharma companies may be in a unique position to support at-risk patients with chronic illnesses at this unusual time, particularly if they already have patient support programs in place with a patient services hub, writes Rebecca Cotton.

Finding the Translators: Helping Connect the Science to the Patient

May 25, 2020

The need for analytics translators is not limited to data science. The adoption of all scientific or technical advances, including those in the healthcare industry, needs effective translators. So what does this mean for pharma marketing?

Make Content Work Harder from Start to Finish

May 25, 2020

A centralized platform for assets supports the industry’s need for a greater volume of more diverse content, writes Callum Hawes.

How to Ride the Data Wave When Launching a New Drug

May 21, 2020

How exactly do pharma companies account for a gap between their hopes for a new drug and reality? Peter Harbin reports.

Don't Be a COVID Copycat: Digital Engagement is Not Enough

May 01, 2020

Even before COVID-19, over 50% of pharma companies were piloting or using virtual and live remote e-detailing as standard practice. Companies need to go further to have a real impact, writes Rasim Shah.

The Benefits of IT Outsourcing in Life Sciences

April 29, 2020

From lightweight ERP work, to break fix services, to infrastructure- how start-up life sciences organizations, or those new to the outsourcing model, are benefiting from the use of IT partners.

How COVID-19 is Forcing Pharma to Adopt New Physician Interaction Models

April 28, 2020

Over the coming months, HCPs and manufacturers will experiment with different approaches to e-detailing, in order to arrive at an approach that works for everyone, writes Scott Morano.

How Prepared Were Physicians for the COVID-19 Digital Upswing?

April 23, 2020

Before the COVID-19 outbreak, a number of doctors were starting to use digital and connected health but many remained hesitant. Now, this has all changed.

Creating Reliable Data Foundations for AI

April 21, 2020

Steve Gens and Remco Munnik offer five best-practice tips for achieving a definitive, trusted regulatory and product information asset base capable of supporting intelligent innovation.

Automating PV Data Capture: What's Holding Companies Back?

April 20, 2020

In safety & pharmacovigilance, the requirement to capture, sift and process real-world adverse event data is vast and growing all the time. Why then, writes John Price, is the discipline lagging in its application of smart technology?