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The Creative Impulse: Defending Pharma and Health DTCDefending pharma and health direct-to-consumer advertising is a top 2016 priority for the 4A’s industry trade group.
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Access to Orphan Drugs in TurkeyGülce Belgin and Donald Macarthur explore the options available for companies to meet the needs of the rare disease population in Turkey.
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Sales & Marketing: Reaching the UnreachablesThe traditional commercial sales model in biopharma of deploying teams of reps to call on physicians is broken. Here, Stephen J. Donnelly outlines a new approach.
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Navigating Success During a Rare Disease Product LaunchWebinar Date/Time: Thu, Feb 15, 2024 11:00 AM EST
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How One Pollster Correctly Predicted BrexitOnly one polling company correctly predicted the UK's Brexit outcome. Graeme Hutton reports.
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The True Nature of Danger Behind IP Waiver ProposalIssue represents a potential threat in fighting future pandemics.
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Commercial Models for a New Healthcare EcosystemCompanies must design local commercial models that enable them to deliver value stories tailored to the specific needs of organized customers and the characteristics of local ecosystems, writes Paul Darling.
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Branding: When One is Not EnoughThe power of a second brand in the evolving global healthcare market, write Ram Subramanian and Dr. Rehan Baqri.
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Pharma dot-gov: A New Business ModelAn advocate of business system automation in the global pharma supply chain offers a six-pronged approach to adapting to the realities of a new age of mounting regulation and customer expectations.
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Eight Tips on Improving KOL EngagementGary Kaplan offers surveying tips to help identify both tactical and strategic initiatives required for a true key performance indicator.
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Supply Chain Integration or Bust… or BothThe recent formation of three mega supply-chain purchasing groups (Walgreen’s-AllianceBoots-AmerisourceBergen-Rite-Aid, McKesson-Celesio, CVS-Cardinal) denotes a shift in the balance of power between wholesalers, chains, generic pharmaceutical companies and branded pharma companies.
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Private Payers in Canada Embrace Product Listing AgreementsArvind Mani and Sherry O' Quinn outline the prevalence of private payer PLAs in Canada.
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The Digital Healthcare EvolutionBruno Villetelle discusses how Japanese companies like Takeda have begun to digitize in order to care for the country's aging population.
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What “Precision Medicine” Means for Rare DiseasesPresident Obama’s year-old, $200 million Precision Medicine initiative (PMI) seems to be doing exactly what was intended, writes Heather Gartman.
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What Errors Do We Miss in Clinical Trials?As new ICH GCP draft guidelines now require root cause analysis, novel methods for risk analysis and triage must be adopted in drug development.
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Beyond 2020: Building Strategic Coherence in the New Health EconomyPositioning for success in biopharma requires a self-critical analysis of the risk and rewards among four categories of value differentiation. The key question: How do you define yourself against the competition?
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Brexit Report: What's Next for the Industry?As the UK exits the European Union, the pharmaceutical and life sciences industries should prepare for changes by identifying key business issues, mitigating risks and creating plans for multiple scenarios.
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The Great Life Sciences Regulatory RedressElvis Paćelat outlines some lessons from big pharma as medical device manufacturers succumb to new reporting obligations.
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March 2017: Big Data, Big Opportunity in Life SciencesThe big data transformation is poised to seep through the life sciences universe, promising to eliminate hundreds of billions of dollars of annual costs in the U.S. biopharmaceutical segment alone.
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The Fruits of Comparative EffectivenessNew CER tools grant payers the evidence they need to control drug costs
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Coupon-Program Pivot: Meeting New Legal, Operational HurdlesPharma manufacturers may need to upgrade their coupon programs to accommodate for the emergence of copay accumulators and related benefit mechanisms.
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Disruptive Forces Driving a New Order in Healthcare Business ModelsSeveral factors are combining to change the definition of what healthcare truly is, and how it will be delivered and experienced in the next few years.
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Making the Most of Management ConsultingIntense regulatory demands, cost pressure, and the need to be ever more efficient has led to an upturn in the use of management consultants in the pharma & biotech sector, writes B.J. Richards.
