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Marketing: Harnessing the Power of 'Pull'Since the early days of the internet, we’ve been busy creating websites and other digital channels.
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Is the Hatch-Waxman System Broken?While the 1984 Act has been a boon for lower-cost generics, its goal of incentivizing new drug discovery has failed.
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Is the Hatch-Waxman System Broken?While the 1984 Act has been a boon for lower-cost generics, its goal of incentivizing new drug discovery has failed.
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Remote Patient Monitoring: 2014 OutlookHistorically, pharmaceutical companies have leveraged remote patient monitoring (RPM) in a very limited way to improve data collection in clinical trials.
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Ladders Down! Successful Women Need to Help Others Come Up the Rank.“Leaning in” might be all the rage – but “hanging in” is just as important to make sure women gather momentum in the workplace. At a meeting of the Global Women in Business Advisory Council last week in Palm Springs, CA, members discussed ways to build critical mass for stronger female participation in the workplace.
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The Amazon Effect: A Data-Fueled Customer ExperienceWhat the future emergence of Amazon Pharmacy and the company’s aim to own the health experience may mean for pharma manufacturers’ engagement strategies and role in Rx delivery.
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Single Payer Issue Will Rise AgainThe future of healthcare centers on scale, population health and the value of care rather than the volume of care, according to thought leaders speaking at a leadership briefing in November in Akron, Ohio. But the political atmosphere also adds layers of complexity, they say.
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EMRs and Registries in the Era of Healthcare ReformAdvances in health information technology and new federal financial incentives are fueling rapid growth in the use of electronic medical record (EMR) systems
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Winning Pharma's Super ConferencesLike the Super Bowl, pharma companies are winning major congresses by using competitive conference techniques to generate brand buzz and corporate recognition.
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Beyond the Science: Commercial Implications From ASCO 2017Four strategic takeaways from this year's that are important for pharma oncology leaders.
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Innovation Requires Investment—and Sustained Investment Requires Sufficient ReturnsSpecial Guest Opinion: A reimagined regulatory framework for the life sciences is not just pro-investor—it is pro-patient.
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The Myriad Ruling: Six Points Every Biotech CEO Must ConsiderLast week, the US Supreme Court issued a long-awaited decision in Myriad Genetics, which sent shockwaves through the very foundation of the biotech industry
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Marketing is Pre-SalesNot long ago, I was privy to a discussion taking place in a large drug development services company.
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Five Ways Advanced Social Intelligence Guides Pharma StrategyWithin the billions of daily comments from individuals across open social sources lies deep intelligence into markets, brands, patients, caregivers, healthcare providers and competitors.
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Drug Patents Under Fire in BrazilOne of the most promising pharmaceutical markets of the future is Brazil, a nation of nearly 200 million people with a universal healthcare system.
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Drug Patents Under Fire in BrazilOne of the most promising pharmaceutical markets of the future is Brazil, a nation of nearly 200 million people with a universal healthcare system.
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Protecting Your Online ReputationFor CEOs who have spent long years and countless funds building a solid pharmaceutical brand and life-changing drugs, discovering defamatory remarks about your company online can come as quite a shock.
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Three Questions to Ask About Your Life Sciences PatentsThe decisions you make today about patents – what, when and where to file – could have implications tantamount to billions of dollars in R&D investment and sales over the next two decades.
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The Pharma Marketers Guide to Medication AdherenceImproving brand adherence rates requires pharma marketers to have access to two growing bodies of knowledge. These are: 1) carefully evaluated evidence for what can improve brand revenue, and 2) informed forecasts of trends.
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Drug Innovation: Alive and Well at ASCO!This year’s annual meeting of the American Society of Clinical Oncology (ASCO), which ended on Tuesday, provided many examples of emerging therapies that offer new hope to even those patients with metastatic disease.
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The Digital World is Changing Fast. Can You Keep Up?I’ve been doing this digital thing for some time now. I’ve been part of and witnessed many changes in our digital world.
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U.S. Biosimilars Under Threat?While the FDA continues to develop its guidance for U.S. biosimilars, including a one-day public hearing on May 11, 2012, the basic legal underpinnings of biosimilars in the U.S. may be under threat, as the Supreme Court debates the healthcare law, a large chunk of which includes provisions for biosimilars.
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My Healthcare's Better Than Your HealthcareLong before the current debate on health care started, there was a different war brewing. For decades, people have been fighting over which program and plan is best: healthcare provided to government workers, military personnel or civilians?
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Patent Filing to Drug Approval: A Difficult Journey Even for the MightyThe UK Financial Times this week (March 18) flagged up data from Withers & Rogers, a London-based IP firm, showing how the numbers of patent filings from the ten leading pharma companies has dropped in recent years.
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Pricing Management: It's All About the DataAny pricing or revenue management initiative is only as good as the information on which it is based.
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Talkback from Tufts: Defending R&D CostsWilliam Looney’s posting for this blog, “Calculating the Cost of R&D: Defending Tufts Research” (January 11, 2012), raises a number of interesting and important points.
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Why Don't Those Damn Marketers 'Do' Digital?Over the last few years I’ve worked with pharma marketers trying to preach and teach the virtues of digital channels. It has been a thankless task, with bucket loads of blood, sweat, and tears of frustration.
