Opposites Attract: Pairing R&D and Commercial Teams
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Meike Wenzel and Clifford Hall examine a new concept for early commercialization planning to facilitate good cross-functional working practice.
Meike Wenzel and Clifford Hall
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Meike Wenzel and Clifford Hall
Articles by Meike Wenzel and Clifford Hall
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Opposites Attract: Pairing R&D and Commercial TeamsPublished: May 5th 2015 | Updated: November 15th 2020
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