Authors


Joy Taylor and Kim Lehman

Latest:

Succession Planning: It's Not Just for Human Resources

Teams and organizations that rely solely on the HR function for succession planning are doing themselves a disservice, write Joy Taylor and Kim Lehman.


Shaleta Dunn

Latest:

Empowering Women Entrepreneurs in Healthcare

The significant scale that is necessary to break into the healthcare marketplace poses the greatest barrier to entry for women entrepreneurs. Shaleta Dunn outlines strategies that aspiring businesswomen can adopt to foster their success.


Jason Sundberg

Latest:

Life Sciences Organizations Overcome Today’s Biggest Content Management Challenges

Outdated processes and technologies make it difficult for organizations to customize materials without going through repetitive review cycles. Jason Sundberg outlines how two companies addressed these challenges with a combination of modern cloud technology, disciplined process design, and careful change management.


Gary Lyon

Latest:

STP: Powering Marketing Success

Gary Lyon explores the role and impact of three elements of marketing planning that drive business success: Segmentation, Targeting, and Positioning.


Rich Tremonte

Latest:

Reducing Barriers to Great Patient Care and Supporting Product Success

As manufacturers look to commercialize new medicines, it is important to evaluate partners that can provide a fully integrated offering aligned to product performance goals and offer a seamless customer experience.


Ian Marison and Peter Levison

Latest:

Skills Shortage: An Imminent Threat to Life Sciences Innovation

Industry needs to realize the potential that new treatments and technologies hold and put skills at the top of its collective agenda, write Ian Marison and Peter Levison.


Margaretta Colangelo

Latest:

Specialized Metrics to Properly Assess AI-Pharma Startups

AI-Pharma companies are 100 times as complex as FinTech companies. Methodologies used to assess them should be 100 times as rigorous, writes Margaretta Colangelo.


Kamini Anbil

Latest:

Reinventing Pharma Sales Force Effectiveness

Strategies and recommendations for driving value in today’s AI-enhanced prescribing environment.


Dmitry Kaminskiy

Latest:

Specialized Metrics to Properly Assess AI-Pharma Startups

AI-Pharma companies are 100 times as complex as FinTech companies. Methodologies used to assess them should be 100 times as rigorous, writes Margaretta Colangelo.


Frank S. David, MD PhD

Latest:

A Strategic Approach to Pharma R&D Portfolio Planning

Weighing the benefits of a deeper quantitative review for pharma.


Greg Belogolovsky

Latest:

A Strategic Approach to Pharma R&D Portfolio Planning

Weighing the benefits of a deeper quantitative review for pharma.


Shrujitha Ramanujan

Latest:

Pharma Social Media Profiles: An Analysis

Shrujitha Ramanujam outlines Unmetric's analysis of pharma's social media activity on LinkedIn and Facebook.


Opinder Bawa

Latest:

The AI Patient Arc: Past, Present, Future

The story of how AI is improving all aspects of life science is still being written. But AI’s future impact on patients’ daily health will be informed and influenced by the work being realized today, writes Opinder Bawa.


Jim Szakacs

Latest:

Survey Spotlights the CFO’s Strategic Rise

Findings support the belief that today’s pharma finance teams should be engaged across all functional areas, including regulatory, supply chain, manufacturing, and commercial. What does that mean for current and future CFOs in the industry?




Pam Cheng

Latest:

Planning Ahead with AstraZeneca's Pam Cheng

A discussion with Pam Cheng, executive vice president of Operations, Technology at AstraZeneca about making the transition into a Fortune 500 C-Suite role and leadership advice for success.


Shaun Williams

Latest:

Site Payments: Drilling in on Forecast, Budget Issues

Repurposing existing technology to alleviate traditional ‘pain points’ in ensuring clinical investigator payments transparency


Robert Groebel

Latest:

Bridging the Generational Chasm in Oncology

How engaging with digital influencers holds the key for medical affairs.


Greg Flynn

Latest:

The Role of Commercial Partners in Sales Strategy Development

Greg Flynn discusses the advantages, challenges and possible future of CCOs and outlines their role in effective sales strategy development.


Chris Coe

Latest:

Bridging the Diversity Gap

Diversity and inclusion shouldn’t be something that companies have to work hard at, writes Chris Coe.


Chrissy Bell

Latest:

Adopting New Technology: Barriers and Breakthroughs

Preserving positive ROI amid healthcare’s innovation explosion.




Simone Gabriele and Elizabeth Baynton

Latest:

Use of High-Efficacy Therapies in MS

Opinion remains divided regarding how aggressively MS should be treated. Some neurologists believe in the “treat early, treat aggressively” approach, whilst others prefer to “save” HE therapies until the more traditional platform therapies have failed.


Michael Conti, PhD

Latest:

IP Analysis Provides Insight to Formulate an Effective Business Strategy

Creating an IP portfolio strategy that includes R&D, in-licensing, out-licensing, and mergers and acquisitions can help businesses stay ahead of the competition.


Gary Rice

Latest:

Supporting Real-World Data Acquisition Using a Human-Centered Design Strategy Within Specialty Pharmacy

Specialty pharmacy's role in shifting the existing paradigm from a transactional model to an experiential model in ways that can fuel real-world data acquisition and strategy.


Cheryl Allen

Latest:

Supporting Real-World Data Acquisition Using a Human-Centered Design Strategy Within Specialty Pharmacy

Specialty pharmacy's role in shifting the existing paradigm from a transactional model to an experiential model in ways that can fuel real-world data acquisition and strategy.


Steven Schwartz, PhD

Latest:

Supporting Real-World Data Acquisition Using a Human-Centered Design Strategy Within Specialty Pharmacy

Specialty pharmacy's role in shifting the existing paradigm from a transactional model to an experiential model in ways that can fuel real-world data acquisition and strategy.


Dean Erhardt

Latest:

Proposed Rebates Rule Raises Tough Questions

The decision to eradicate pharma rebates and prompt direct discounts for federal beneficiaries could, if passed, upend the market-what are the critical questions for new products?

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