Jason Sundberg is the senior director of commercial content strategy for Veeva Systems. In this role, he leads the market and product strategy, and manages the commercialization of cloud-based Veeva Vault PromoMats content management solution, including its digital asset management feature set. Prior to joining the team at Veeva, Sundberg was a principal at North Highland and then a senior-level manager at Accenture. He has a bachelor’s and master’s degrees in engineering from Bucknell University and an MBA from Duke University’s Fuqua School of Business. Sundberg can be reached at firstname.lastname@example.org.
Outdated processes and technologies make it difficult for organizations to customize materials without going through repetitive review cycles. Jason Sundberg outlines how two companies addressed these challenges with a combination of modern cloud technology, disciplined process design, and careful change management.