The Misinformation Maze: Navigating Public Health in the Digital Age

In this episode of the Pharmaceutical Executive podcast, Jennifer Butler, chief commercial officer of Pleio, discusses:

• The threat of misinformation to public health and how emotional appeal plays a part.
• Where patients are turning for trustworthy health information.
• Strategies that can be used to verify information.
• Pharma's role in helping to ensure patients have access to health insights they can trust.
• Why the industry is turning to peer-to-patient platforms, trusted patient communities, and pharmacies to educate patients.
• What kind of role regulatory agencies should play in the battle against misinformation.
• and more!