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Alex Goldenberg

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Director of Intelligence, Network Contagion Research Institute

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Articles


A Risk-Reward Reset: Getting Serious About Social Media

A Risk-Reward Reset: Getting Serious About Social Media

Samina Bari;Alex Goldenberg
September 13th 2024

As the digital medium poses new threats to brand equity and public safety for pharma, what can drugmakers do to better balance its essential communications benefits with the risks?

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