Rep finds focus in patient advocacy
January 1st 2000Mischele Hoffman is humble. With a background that includes 12 years in sales, two years administering a nonprofit organization for people with disabilities and a master's degree in health sciences, not to mention a highly successful year with Eisai Pharmaceuticals, it would be easy for her not to be. But Hoffman's patient-focused approach to selling and the match she's found in a company that also places a high value on patient advocacy has proved to be a good combination.