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The National Institute on Drug Abuse and several national organizations have announced a public health initiative to raise awareness about recent trends in the misuse and abuse of prescription drugs in the United States.

The Society of Pharmaceutical and Biotech Trainers is the key organization to help representatives and managers interested in such a career path.

Can George W. Bush, Tommy Thompson and Congress agree on how to move forward?

The language of sales is not so much about what is said, but rather what the customer hears and believes.

Sen. Jim Jeffords (R-VT) has introduced the Relief, Equity, Access and Coverage for Health Act, a bill that would provide refundable tax credits and other measures designed to reduce the number of uninsured and make health insurance more affordable for millions of low- and moderate-income working Americans.

How managers can win the battle of sales forc turnover.

While hospitals and physicians are using new-found bargaining clout to win payment increases from health plans, increased consumer demand fueled by the managed care backlash is hampering health plans' cost-control efforts, according to initial findings from the Washington-based Center for Studying Health System Change's latest round of community site visits.

Pharmaceutical meetings and events continue to grow as integral elements in overall promotion of prescription drugs, according to Newtown, PA-based Scott-Levin's "Physician Meeting & Event Audit," a survey of more than 3,400 doctors. The survey found that pharmaceutical companies spent $1.9 billion on events for physicians in 2000, 14% more than in 1999.

Personal digital assistants are only as good as their operators.

A speaker speaks out.

PMs find new ground for reinforcing marketing messages and targeting the media mix.

Everything you wanted to know from your customers and are ready to ask.

London-Government and industry have agreed there should be no weakening of patent protection in the effort to speed access to medicines in the developing world.

Grass never grew under her feet. She steadily rose to the top from the ranks of her industry. Now one of a handful of executive vice-presidents on the chairman's own management team, she co-directs the most important unit in the Pharmacia corporation, prescription pharmaceuticals, holding the title of president in that business.

Pharmaceutical executives should study their own scientists. They construct clever tools to explore convoluted phenomena. They are the true friends of complexity.

Planning fundamentals map the route to increased worldwide market share.

To work well together, product managers and their R&D liaisons must understand each other}s needs, motives, terminology, and decision processes.

Creative partnerships need realistic expectations and clear communication for successful product launch...and beyond.

Companies that fail to comply with regulatory guidelines make easy targets for investigators.

A new task force will examine European pharma}s competitiveness, innovation, and commitment to public health. The "G10" is not, as it may sound, an enlarged grouping of the world}s leading industrialized countries. It}s actually far more important than that.

Companies Face Costly System Overhauls With New FDA Regulations

PMs must think strategically, set objectives, and be responsible for the overall management of a product}s life cycle.

Concern that gene and stem-cell research could lead to human cloning has generated proposals for legislative bans, which could block promising research.

Rules imposed by FDA and other regulatory agencies add legal challenges to promoting pharmaceuticals.

Good territory and time management is the foundation of all successful selling, and successful territory and time management involves thorough knowledge of your territory.

Television is now the most widely used medium for direct-to-consumer pharmaceutical advertising, according to the latest study conducted by Market Measures Interactive, Livingston, NJ. In 2000, TV accounted for $949.5 million, 62% of all DTC ad dollars, up from the 57% of DTC budgets directed to TV in 1999. The rise in TV spending contrasts with a noticeable decline in DTC dollars directed to print media, including magazines and newspapers. As of September 2000, print media were attracting only 36% of DTC dollars - a drop from the 42% spent on DTC print ads in 1999.

And what you can do about it.