Jay Berfas, Publisher
T: (212) 951-6614
jberfas@advanstar.com
Jay Berfas joined Advanstar Communications in September 2006 as Group Publisher of Pharmaceutical Executive and Pharmaceutical Representative Magazines. In this role, Jay is responsible for the overall business and strategic development of print and electronic media products for the Group. Jay brings to Advanstar over 30 years of publishing and senior management experience. Previously, Jay held posts as Vice President for Institutional Investor magazine, where he spent 14 years in management positions and Global Finance, where he headed worldwide advertising sales as Associate Publisher from 1992-2000. Until October 2005, Jay was Group Publisher of SourceMedia's Banking Magazines Group, where he managed the Group's editorial and business operations, launched several successful e-newsletters, and helped create a successful Webcast business. Jay has a MA from New York University and earned a Bachelor of Arts with honors from Queens College of the City University of New York.
The Weight-Loss Gold Rush: Legal and Regulatory Implications
July 11th 2024Jim Shehan, chair of the FDA Regulatory practice, Lowenstein Sandler, discusses how the FDA and other regulators likely to respond to the increased public interest and potential off-label use of GLP-1 drugs, what needs to be done for GLP-1s to be covered, advice for investors and financiers considering entering the weight-loss medication market and more.
Healthcare Marketing Strategies for Reaching Diverse Audiences
May 14th 2024Amanda Powers-Han, Chief Marketing Officer, Greater Than One, and Pharmaceutical Executive Editorial Advisory Board member, discusses how improved DE&I in healthcare marketing strategies can not only reach diverse audiences more effectively but also contribute to improved patient care outcomes, challenges faced in crafting culturally sensitive messages, and much more.