Jay Berfas, Publisher
T: (212) 951-6614
jberfas@advanstar.com
Jay Berfas joined Advanstar Communications in September 2006 as Group Publisher of Pharmaceutical Executive and Pharmaceutical Representative Magazines. In this role, Jay is responsible for the overall business and strategic development of print and electronic media products for the Group. Jay brings to Advanstar over 30 years of publishing and senior management experience. Previously, Jay held posts as Vice President for Institutional Investor magazine, where he spent 14 years in management positions and Global Finance, where he headed worldwide advertising sales as Associate Publisher from 1992-2000. Until October 2005, Jay was Group Publisher of SourceMedia's Banking Magazines Group, where he managed the Group's editorial and business operations, launched several successful e-newsletters, and helped create a successful Webcast business. Jay has a MA from New York University and earned a Bachelor of Arts with honors from Queens College of the City University of New York.
Beyond the Scrubs: Understanding Healthcare Providers as People for Increased Engagement
March 28th 2024The benefits of adopting a humanized approach to healthcare provider marketing extend across the healthcare spectrum, enhancing engagement rates, brand loyalty, and marketing ROI, while also driving better outcomes for patients.