Clinical Data

In today’s environment, aligning the Target Product Profile with the appropriate Value Evidence Archetype is not just good practice, it is a strategic imperative.

Poor investigator site selection remains a significant driver of spiraling costs and inefficiencies in clinical development.

Genovese discusses recent data that shows Omvoh’s effectiveness at treating IBD.

The ability to predict side effects such as nausea before starting treatment represents a paradigm shift in precision medicine.

Meeting the growing need and demand for fast information to make optimal and timely treatment decisions.

The argument for weighing clinical points more heavily in the access equation.

A session dives into the trends surrounding specialty drugs and therapies, along with providing an overview of the drug development landscape.

CMS’ draft guidance on real-world data study protocols marks a significant move toward transparency and rigor in Medicare coverage decisions.

Key trends in healthcare communication to build trust between healthcare providers and their patients.

These therapies may provide more stable treatments than stem cell therapies.

Traditional approaches to HCP segmentation are no longer sufficient. The challenge now is to maintain personalization at scale while managing large territories and diverse customer bases.