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Credit: AspctStyle | stock.adobe.com. Group of pharmacists standing together and looking at the camera in a chemist. Group of healthcare professionals working in a pharmacy.

July 29th 2025

Flawless but Fake? The Ethics of AI Social Media Influencers in Pharmaceutical Advertising

AI influencers represent the cutting edge of digital storytelling. But when applied to pharmaceutical marketing, innovation must be balanced with integrity.

March 28th 2025

Oncology Brands Face Uniquely Complex Market Access Challenges: A Specialized Approach for Commercial Success

By Shana Gunderson Hua, PharmD; Nancy Pham, PharmD; and Pete Vaccaro

February 18th 2025

Navigating Distrust: Pharma in the Age of Social Media

By Miranda Schmalfuhs

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How Pharma Can Effectively Combat Misinformation/Disinformation

The Impact of Social Media Distrust on Pharmaceutical Marketing

How Uncertainty & Distrust Damage Relationships with Patients

Main Contributors of Social Media Uncertainty & Distrust

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