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Credit: AspctStyle | stock.adobe.com. Group of pharmacists standing together and looking at the camera in a chemist. Group of healthcare professionals working in a pharmacy.
July 29th 2025
Flawless but Fake? The Ethics of AI Social Media Influencers in Pharmaceutical Advertising

AI influencers represent the cutting edge of digital storytelling. But when applied to pharmaceutical marketing, innovation must be balanced with integrity.

Stephen Casey
April 15th 2025

From Science to Sales: Leveraging Medical Affairs for Commercial Triumph

Credit: WrightStudio | stock.adobe.com
March 28th 2025

Oncology Brands Face Uniquely Complex Market Access Challenges: A Specialized Approach for Commercial Success

March 6th 2025

HEOR: From Proving Product Value to Proving Its Own Worth

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