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November 24th 2025
Eye Care and Earned Media: What Makes Pharma Stories Newsworthy

Advice for making your story pitch stand out in this treatment space—where clearly conveying the "why it matters" is essential.

Credit: AspctStyle | stock.adobe.com. Group of pharmacists standing together and looking at the camera in a chemist. Group of healthcare professionals working in a pharmacy.
July 29th 2025

Flawless but Fake? The Ethics of AI Social Media Influencers in Pharmaceutical Advertising

Stephen Casey
April 15th 2025

From Science to Sales: Leveraging Medical Affairs for Commercial Triumph

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March 28th 2025

Oncology Brands Face Uniquely Complex Market Access Challenges: A Specialized Approach for Commercial Success

March 6th 2025

HEOR: From Proving Product Value to Proving Its Own Worth

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