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Direct-to-Consumer Prescription Care Comes of Age
Direct-to-Consumer Prescription Care Comes of Age

August 19th 2025

A look back and ahead at the growing trend—sparked recently by the GLP-1 trail—and new ways to harness this Rx access channel for positive outcomes.

Arun Krishna
Launching a Drug’s First DTC Campaign on its 10-Year Anniversary: Q&A with Arun Krishna

July 22nd 2025

Rethinking Audience Modeling: AI, Regulations, & More
Rethinking Audience Modeling: AI, Regulations, & More

June 17th 2025

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Bernie Sanders and Angus King Introduce Bill to Ban Prescription Drug DTC Ads

June 17th 2025

Lilly Launches Full Zepbound Dose Access for Obesity Through LillyDirect Self-Pay Program
Lilly Launches Full Zepbound Dose Access for Obesity Through LillyDirect Self-Pay Program

June 16th 2025

Video Interviews
Podcasts
Jennifer Butler

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