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Arun Krishna
Launching a Drug’s First DTC Campaign on its 10-Year Anniversary: Q&A with Arun Krishna

July 22nd 2025

Krishna discusses why the time was right to take the marketing directly to the patients.

Rethinking Audience Modeling: AI, Regulations, & More
Rethinking Audience Modeling: AI, Regulations, & More

June 17th 2025

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Bernie Sanders and Angus King Introduce Bill to Ban Prescription Drug DTC Ads

June 17th 2025

Lilly Launches Full Zepbound Dose Access for Obesity Through LillyDirect Self-Pay Program
Lilly Launches Full Zepbound Dose Access for Obesity Through LillyDirect Self-Pay Program

June 16th 2025

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Viseven Announces AI Agent for Content Platform

June 16th 2025

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