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Social Media's Influence on Young Women's Reproductive Decisions
Social Media's Influence on Young Women's Reproductive Decisions

February 20th 2025

In this Q&A, Organon's Chief Communications Officer, Becky Edwards discusses how much social media and influencers sway decisions about birth control methods, potential consequences of these misinformed choices, and more.

Video Interviews
Podcasts
Jennifer Butler

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Where Patients are Turning for Trustworthy Health Information

Where Patients are Turning for Trustworthy Health Information

Miranda Schmalfuhs
February 27th 2025

In this Pharmaceutical Executive video interview, Jen Butler, Chief Commercial Officer for Pleio, talks about where patients are turning for trustworthy health information and some strategies that can be used to verify information.

The Threat of Misinformation on Public Health

The Threat of Misinformation on Public Health

Miranda Schmalfuhs
February 26th 2025

In this Pharmaceutical Executive video interview, Jen Butler, Chief Commercial Officer of Pleio, discusses the significant threat of misinformation to public health and how emotional appeal plays a part.

How Pharma Can Effectively Combat Misinformation/Disinformation

How Pharma Can Effectively Combat Misinformation/Disinformation

Miranda Schmalfuhs
February 13th 2025

In this part of his Pharmaceutical Executive video interview, Ian Baer, Founder & CEO of Sooth, identifies strategies pharmaceutical companies can use to combat misinformation on social media.

The Impact of Social Media Distrust on Pharmaceutical Marketing

The Impact of Social Media Distrust on Pharmaceutical Marketing

Miranda Schmalfuhs
February 12th 2025

In this Pharmaceutical Executive video interview, Ian Baer, Founder & CEO of Sooth, speaks about how distrust and uncertainty surrounding social media is impacting the pharmaceutical industry.

How Uncertainty & Distrust Damage Relationships with Patients

How Uncertainty & Distrust Damage Relationships with Patients

Miranda Schmalfuhs
February 11th 2025

In this Pharmaceutical Executive video interview, Ian Baer, Founder & CEO of Sooth, identifies how uncertainty of where to find information, coupled with distrust, can damage the relationship between pharmaceutical companies and the patients they aim to serve.