Croom Lawrence and Kent Groves

Croom Lawrence is VP, Customer Strategy and Kent Groves is Vice President, Strategy, Health, both at Merkle.

Articles

Connecting the 5 Spheres of People-Based Marketing

From persistent identity to cloud marketing driven by AI, managing holistic experience is now the hallmark of brand leadership. Croom Lawrence and Kent Groves explains how people-based marketing plays a key role.