Author | Daniella Koren

Daniella Koren is president of DKI Direct. She can be reached at


Pharmaceutical Executive

Direct to Consumer: One Size Fits You

Pharma companies have been blasting out electronic newsletters to consumers since the advent of new media. But far too often, the content is vague and redundant, and instead of striking a responsive chord with potential readers, e-mail campaigns are more likely to prompt a strike of the delete key.