Ilyssa Levins is president of HCIL Consulting.
Agency Best Practice in Regulatory Compliance
The pharmaceutical industry imposes higher standards on advertising, PR, and medical education agencies than any other industry, except perhaps the financial services sector. Agencies need to keep up with constantly changing rules for advertising and promoting drugs or devices.
Beyond Great Media Coverage
The pharma industry has traditionally defined effective public relations by the number of positive press clips a campaign generates.
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