Trends in Commercial Forecasting: Insights from IQVIA’s Annual Survey

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Webinar Date/Time: Tuesday, September 19th, 2023 at 8am PDT | 11am EDT | 4pm BST

What’s one area in which 50% of commercial forecasters believe their company could improve? Join us to discuss this and more findings from the second annual IQVIA Commercial Forecasting Survey.

Register Free:

Event Overview:

Earlier this year, IQVIA launched its second annual Commercial Forecasting survey. Respondents included over 80 forecasters in the life sciences, in segments ranging from small biotech to large pharma and roles ranging from Analysts to VPs.

Join David Wolter and Alexandra Tataru for a discussion about the present and future of commercial forecasting based on the insights from this survey.

In this webinar, IQVIA will address questions such as:

  • What proportion of time are forecasters spending in each stage of the forecasting process?
  • What are the most common types of gaps forecasters see in their work today?
  • What are the top three overall forecasting improvement needs?

Three key take-aways:

  • Identify the top three areas forecasters spend their time on
  • Uncover the top reported forecasting analysis gaps
  • Understand one area that 50% of forecasters believe their company could improve


David Wolter
Vice President, IQVIA Commercial Consulting

David Wolter is a Vice President in IQVIA’s Commercial Consulting group. He has more than 18 years of experience in management consulting and modeling system development and is the co-lead of the US Corporate & Portfolio Strategy Center of Excellence. His past work has included product valuations, designing and developing forecasting models and web-based tools, analogue analyses, and decision-analysis/strategy projects. David has an MBA from Stanford GSB, an MS in Accounting from DePaul University and a BA in Economics from Amherst College.

Alexandra Tataru
Associate Principal, IQVIA Commercial Consulting

Alex Tataru is the product lead for IQVIA Forecast Horizon and has managed forecasting engagements with a wide range of clients. She has 10+ years of experiences in various healthcare fields, including management consulting, software design, and software implementation. She has an MBA from Columbia University and an MS in Mechanical engineering from Stanford University.

Register Free: