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Optimizing Your Promotional Investment Mix: Harness the Power of AI



Monday, November 14th, 2022 at 7am PST | 10am EST | 3pm GMT | 4pm CET Discover promotion mix optimization approaches to balance and future-fit your investment strategy and maximize the impact of your customer engagement. Harness the power of AI to measure, model, and benchmark channel response.

Register Free: https://www.pharmexec.com/pe_w/ai_power

Event Overview:

Today’s commercial teams face an increased need for agile promotion mix strategies that maximize the impact of investment and drive brand performance. With budgets perpetually under duress, new customer engagement strategies must emphasize more coordinated and integrated promotional efforts coupled with balanced and appropriately resourced promotional investments.

Join us as we explore how promotion mix optimization approaches use the power of AI to optimally invest across channels and let you better plan for the future. IQVIA experts will share insights from global experience and discuss case studies with emphasis on the unique requirements needed in EU and US markets.

Key Learning:

Discover how to elevate your brand performance by:

  • Measuring promotion response with confidence
  • Benchmarking promotion ROI effectiveness
  • Optimizing promotion investment mix

Speakers Name and Title:

Sriram Subramani
Senior Principal, Advanced Analytics

Sriram Subramani has over 16 years of experience in the advanced analytics space. In his current role, he is a Senior Principal leading Advanced Analytics global delivery at IQVIA, covering a wide range of commercial analytics solutions. As part of his global experience, Sriram was based in France for six years, working with various regional and global headquarter clients of IQVIA in the areas of customer analytics, resource allocation and predictive modeling.

Agnieszka Wolk, PhD
Vice President Data Science and Advanced Analytics

Agnieszka is Vice President Data Science and Advanced Analytics, and she leads European Data Science and Advanced Analytics team. Agnieszka has a profound understanding of the pharmaceutical market and broad experience in analytics including statistical, econometric and epidemiological modeling, artificial intelligence and machine learning. Coupled with strong expertise in pharma data assets, Agnieszka has developed many innovative advanced analytics and AI/ML powered solutions in Commercial Effectiveness space including multi-channel marketing optimization, physician/pharmacy/hospital/patient profiling and segmentation as well as Real World Evidence including patient persistence, usage by indication, disease detection, disease progression, patient pathways and treatment outcomes.

Agnieszka holds M.Sc. in Economics from Poznan University of Economics, M.Sc. in Marketing from Tilburg University as well as Ph.D. in Economics from Frankfurt University.

Kelly Peters
Vice President, Marketing Center of Excellence

Kelly has 30+ years of experience in a variety of roles within the Life Sciences industry, leading multi-functional teams in support of the large and emerging biopharma sectors, the creative partners that support their innovation, and advocacy organizations who help to ensure innovation access. She currently leads IQVIA’s Marketing Center of Excellence, with a focus on how patient centricity can best be infused into commercial operations, spanning AI-driven promotion planning, marketing execution, and optimization.

Times and Date:

Monday, November 14th, 2022 at 7am PST | 10am EST | 3pm GMT | 4pm CET



Register Free: https://www.pharmexec.com/pe_w/ai_power

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