• Sustainability
  • DE&I
  • Pandemic
  • Finance
  • Legal
  • Technology
  • Regulatory
  • Global
  • Pricing
  • Strategy
  • R&D/Clinical Trials
  • Opinion
  • Executive Roundtable
  • Sales & Marketing
  • Executive Profiles
  • Leadership
  • Market Access
  • Patient Engagement
  • Supply Chain
  • Industry Trends

Supercharging CRM: How Intuitive UI/UX, Orchestration, and AI Intersect to Optimize Outcomes



Webinar Date/Time: Wednesday, March 6th, 2024 at 11am EST | 8am PST | 4pm GMT | 5pm CET

As investment in digital and omnichannel engagement continues to grow, personal interactions remain core to the success of most treatments. While most life sciences companies have similar visions around personalized engagement, legacy ecosystems and corporate focus have led to different approaches and inconsistent results. In this webinar, you will have the opportunity to learn how some of your peers are pushing forward innovative, human-centric design approaches and AI to reimagine engagement solutions and achieve better outcomes.

Register Free: https://www.pharmexec.com/pe/optimize-outcomes

Event Overview:

Healthcare providers (HCP) see value in personal interaction when it comes to their relationship with a given life sciences company. Research shows that the dominant factor enabling successful brand launches in the United States is increased in-person interactions. 88% of HCPs would be twice as likely to meet with other companies/reps if they could replicate the attributes of their existing successful relationships with life sciences companies.

Accelerating rep engagement via hyper-personalized decision intelligence, superior UI/UX, and omnichannel-orchestrated workflows leads to better outcomes. This requires reimagining what a next-generation customer relationship management (CRM) system should consist of, including a more human-centric design, integrated solutions open for innovation and collaboration, and targeted AI/ML use.

Three key take-aways

  • Learn how human-centric design approaches for pharma sales and marketing can improve adoption and meet higher customer expectations.
  • Discover which personalized insights and auto-analyzed output drive the most action, and explore how Generative AI supports intelligence consumption.
  • Understand how open platforms foster innovation and how off-the-shelf solutions drive operational cost efficiency to maximize the ROI of existing investments.


Aleksandra Ilic
VP, Customer Engagement Solutions, FFO

Aleksandra has more than 20 years of experience working with life sciences companies, focusing on solutions and services that optimize customer journeys. In her current role, she develops business solutions for commercial business and technical problems, and additionally brings to market new value propositions. This includes next-generation engagement solutions, AI/ML-driven actionable intelligence, omnichannel orchestration, and supporting clients’ HCP-, thought leader-, and patient-centric initiatives.

António Pregueiro
VP New Offerings, Field Force Operations

With almost two decades of experience within pharma and biotech, consulting and industry, Dr. Pregueiro has worked across many aspects of life sciences. He has led multiple transformation programs, integrating new business models with people and culture development, and more recently specialized in developing digital launch strategies for specialty pharma brands and new-in-class therapeutics. At IQVIA, he has developed several new offerings involving advanced analytics and AI/ML, including Generative AI.

Register Free: https://www.pharmexec.com/pe/optimize-outcomes

Recent Videos
Related Content