Evolving Your Thought Leader Engagement Model

Register Free: https://www.pharmexec.com/pe_w/thought_leader

Event Overview:

Best practices are emerging to address the complexity of thought leader segmentation of external stakeholder attribute needs along the launch continuum. Thought leader segmentation models should evolve at each stage of launch to align with cross-functional needs, and this becomes more difficult with significant advances in accessible data sources and technology options where prioritization is critical.

In this webinar, we will review case studies of successful thought leader engagement plans across the product launch continuum to address the complexity. This includes establishing a modeling framework early, incorporating thought leader behavior profiles and peer recognition data in addition to key milestones for creating the most efficient plan possible.

Three Key Take-aways

• Learn the critical steps to build a framework, including data and technology, for thought leader segmentation when planning for a product launch.
• Understand how to align thought leader segmentation modeling to external stakeholder attribute needs along the launch continuum.
• Discover how to optimize insights gathered in development by communicating the thought leader engagement plan, framework, and modeling with your field medical teams.
  

Speakers

Linda Traylor PhD
Sr. Principal, Medical Affairs
IQVIA

Linda has 25 years of experience in clinical research and medical affairs across the life sciences industry, including small and large pharma, medical devices, biologics, and diagnostics with extensive cross-functional support. Her career spans multiple therapeutic areas, including oncology, immunology, infectious disease, diabetes, cardiovascular, kidney disease, and precision medicine. Linda has expertise in solving complex medical affairs challenges and developing data-driven narratives to support clinical research and product adoption.

Darin DeCarlo
Practice Lead, Thought Leader Center of Excellence
IQVIA

Darin DeCarlo is the Practice Lead for IQVIA’s Thought Leader Center of Excellence, and a Senior Principal of Launch Advisory Services. His team specializes in identification of key opinion leaders and HCP network science. He has over 25 years of industry experience, including leadership positions in marketing, sales, market access, and commercial operations for both large pharma and biotechnology startups.

Rina Patel, MD
Director of Medical Affairs, Strategy and Development
IQVIA

Rina has more than 10 years of experience in clinical, academia, and the pharmaceutical industry. She has experience in a variety of therapeutic areas and works cross functionally to support the medical strategy. She leads and drives the implementation of the strategic vision, direction, and deployment of the Field Medical Affairs teams.

Register Free: https://www.pharmexec.com/pe_w/thought_leader