
A well-run DTP program captures 15–25% of a brand's total script volume.

Rovin Raj is the Product Owner for Field CRM - Digital Enablement at Novartis Pharmaceuticals, bringing over 16 years of experience in global life sciences CRM. In this role, he leads a cross-functional team of product managers, analysts, and developers to define and deliver the CRM roadmap supporting 3,000+ field users across Oncology, General Medicines, and specialty franchises.