Simon Bates and Valerie Phillips

home / authors / simon-bates-and-valerie-phillips

Simon Bates is Parner and Life Sciences Expert, and Valerie Phillips Healthcare Expert, both at PA Consulting.

Articles

Site Logo

2021 Projections on the Future of Patient Engagement in Pharma

January 28th 2021

On the back of COVID-19, pharma has an opportunity to radically rethink a long-held reluctance to build end-customer relationships into their core business models, writes Simon Bates and Valerie Phillips.