Pharm Exec e-books-11-01-2015

Pharm Exec E-Books

The Changing Contours of Drug Commercialization

November 01, 2015



"The Changing Contours of Drug Commercialization," a new e-book from the editors of Pharmaceutical Executive, sheds light on solutions and strategies uniquely within a manufacturer's own sphere of control that can help navigate the often unforgiving transition from registration to the real-world battle for clinical acceptance and market share.