Pharmaceutical Executive
June 03, 2008
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"We continue to see growing interest in performance-based compensation systems. The bottom line is that clients are seeking a shared risk/reward to make sure agencies have "skin in the game", or to put it another way?are guaranteed to focus on the engagement given the stakes. As an agency, we have been quite happy to participate in these arrangements provided the "game rules" are fair and equitable, and ensure an appropriate level of mutual control.
June 03, 2008
Introduction
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Pharma and ad agencies have enjoyed a long and profitable relationship, but now their worlds are changing. Can this marriage survive?
June 03, 2008
Feature
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From the agencies point of view the beginning of a beautiful relationship is based on negotiating a successful compensation structure
June 03, 2008
Feature
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Web site supports Crohn's patients and supplies goal-busting database for company's new product
June 03, 2008
Interview
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To find out what was happening at healthcare agencies at this crucial point in time for the industry, we interrogated 25 advertising executives at some of the nation's most successful agencies and networks
June 03, 2008
Feature
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Do you really know who you are hiring? Agency Insider Mark Chataway spills the beans on why the pitch doesn't work, and what you need to do before signing on
June 03, 2008
Interview
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At a time when current sales and marketing models are unsustainable, pharma is still slow to adopt online opportunities
June 01, 2008
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Executives in the story were asked nine questions.