Pharmaceutical Executive-06-03-2008

Pharmaceutical Executive

Richard T. Minoff, Dorland Global Corporation

June 03, 2008

0

0

"We continue to see growing interest in performance-based compensation systems. The bottom line is that clients are seeking a shared risk/reward to make sure agencies have "skin in the game", or to put it another way?are guaranteed to focus on the engagement given the stakes. As an agency, we have been quite happy to participate in these arrangements provided the "game rules" are fair and equitable, and ensure an appropriate level of mutual control.

Agencies Are Talking About

June 03, 2008

Interview

0

0

To find out what was happening at healthcare agencies at this crucial point in time for the industry, we interrogated 25 advertising executives at some of the nation's most successful agencies and networks

Agency Questions

June 01, 2008

0

0

Executives in the story were asked nine questions.