Pharmaceutical Executive-06-03-2008

Pharmaceutical Executive

"We continue to see growing interest in performance-based compensation systems. The bottom line is that clients are seeking a shared risk/reward to make sure agencies have "skin in the game", or to put it another way?are guaranteed to focus on the engagement given the stakes. As an agency, we have been quite happy to participate in these arrangements provided the "game rules" are fair and equitable, and ensure an appropriate level of mutual control.

Pharmaceutical Executive
Introduction

June 03, 2008

Pharma and ad agencies have enjoyed a long and profitable relationship, but now their worlds are changing. Can this marriage survive?

Pharmaceutical Executive

From the agencies point of view the beginning of a beautiful relationship is based on negotiating a successful compensation structure

Pharmaceutical Executive
Feature

June 03, 2008

Web site supports Crohn's patients and supplies goal-busting database for company's new product

Interview
Pharmaceutical Executive

June 03, 2008

To find out what was happening at healthcare agencies at this crucial point in time for the industry, we interrogated 25 advertising executives at some of the nation's most successful agencies and networks

Pharmaceutical Executive

Do you really know who you are hiring? Agency Insider Mark Chataway spills the beans on why the pitch doesn't work, and what you need to do before signing on

Pharmaceutical Executive
Interview

June 03, 2008

At a time when current sales and marketing models are unsustainable, pharma is still slow to adopt online opportunities

Pharmaceutical Executive

June 01, 2008

Executives in the story were asked nine questions.