Pharmaceutical Executive-08-02-2002

Pharmaceutical Executive

The Search Engine That Could

August 01, 2002

Features

Search engine positioning (SEP) is a critical component of any online marketing plan. It is the art and science of increasing a website's visibility among major search engines and directories with a strategically defined set of key words.

Embracing HIPAA's Ethics

August 01, 2002

Features

To win consumers' trust and loyalty, pharma companies should look to the privacy regulations of the Health Insurance Portability and Accountability Act of 1996 (HIPAA) to guide their direct-to-consumer (DTC) and web strategies.