Pharmaceutical Executive
August 01, 2002
Features
Search engine positioning (SEP) is a critical component of any online marketing plan. It is the art and science of increasing a website's visibility among major search engines and directories with a strategically defined set of key words.
August 01, 2002
Features
Many industries today are looking to mobile and wireless solutions or handheld devices to improve business efficiencies, create more effective customer interactions, and deliver business value.
August 01, 2002
Features
To win consumers' trust and loyalty, pharma companies should look to the privacy regulations of the Health Insurance Portability and Accountability Act of 1996 (HIPAA) to guide their direct-to-consumer (DTC) and web strategies.