Pharmaceutical Executive-09-01-2003

Features
Pharmaceutical Executive

September 01, 2003

In his new book, former Lilly CEO Randall Tobias explains his ideas about management. Do they work? He'll have a chance to prove it as he takes the reins of America's $15 billion global campaign against AIDS.

Features
Pharmaceutical Executive

September 01, 2003

The economy may still be suffering from the twin shocks of September 11th and a bursting technology bubble, but pharma spending on promotions continues to grow at a double-digit pace.

Pharmaceutical Executive

September 01, 2003

Table of Contents

Features
Pharmaceutical Executive

September 01, 2003

Pharmaceutical Executive challenges 21 experts to grapple with the future of the healthcare system.

Pharmaceutical Executive
From the Editor

September 01, 2003

I suppose, when you get right down to it, I've gotten used to the idea that in this country we don't actually debate issues. We holler and call our political enemies names. We play elaborate games of spin control and do our damnedest to ensure that every question of policy, no matter how straightforward and practical, gets linked in the public mind with abortion rights, gun control, and a half dozen other completely intractable hot-button issues.

Features
Pharmaceutical Executive

September 01, 2003

Affordable healthcare has become a leading political and social hot button in the United States, and managed care organizations (MCOs) have responded by seeking to reduce pharmaceutical expenses to rein in rapidly increasing costs.