Pharmaceutical Executive-06-11-2009

Pharmaceutical Executive

Wyeth Winds Up With New Pristiq Campaign

June 10, 2009

News Analysis

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What do you do when you are introducing a new drug in an already crowded category? Wyeth queried depression sufferers to find out what they want to see in a drug ad before launching its new DTC campaign for Pristiq.

GSK Teams with Shenzhen Neptunus for Chinese Vaccines

June 10, 2009

News Analysis

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GlaxoSmithKline is expanding its influenza vaccine efforts through a joint R&D alliance with Shenzhen Neptunus. The goal: to tap the world’s biggest market and attempt to deliver flu shots to more than a billion people.