Pharmaceutical Executive-01-03-2007

Pharmaceutical Executive

CASE STUDY: Januvia's Hasty Arrival

January 03, 2007

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Merck plays 'to win' in one of its first launches since implementing a new cost-cutting model.

Returning the Favor

January 03, 2007

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Multi-company campaign hopes to cast clinical trial participants as 'heroes.'

Lost in the Sauce

January 03, 2007

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Government report paints picture of ineffectual FDA buried by avalanche of ads.