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© 2020 MJH Life Sciences and Pharmaceutical Executive. All rights reserved.
© 2020 MJH Life Sciences™ and Pharmaceutical Executive. All rights reserved.
January 03, 2007
Merck plays 'to win' in one of its first launches since implementing a new cost-cutting model.
Multi-company campaign hopes to cast clinical trial participants as 'heroes.'
Government report paints picture of ineffectual FDA buried by avalanche of ads.