Pharmaceutical Executive
New report finds that neither sales reps nor patient requests are the deciding factor when it comes to physician prescribing habits, information is-the more the better.
Pharmaceutical Executive-01-16-2008
Pharmaceutical Executive
New study finds that risks and side effects don't get their fair share of time in television advertising. The authors cry out for more educational information in DTC ads--but is it necessary if the ads aren't breaking the law?
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