Pharmaceutical Executive-01-16-2008

Pharmaceutical Executive

(2)008: Licensed to Sell

January 16, 2008

News Analysis

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Sales representatives will now need a license to sell their wares, according to new legislation approved last week in DC. The new law creates a list of zero-tolerance regulations, but experts wonder whether they will do anything to improve sales rep/physician relationships.

More Prescriptions Through Learning: The Doctor's Choice

January 16, 2008

News Analysis

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New report finds that neither sales reps nor patient requests are the deciding factor when it comes to physician prescribing habits, information is-the more the better.

DTC Report Finds Consumer Ads Lacking

January 16, 2008

News Analysis

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New study finds that risks and side effects don't get their fair share of time in television advertising. The authors cry out for more educational information in DTC ads--but is it necessary if the ads aren't breaking the law?