Pharmaceutical Executive-02-13-2008

News Analysis
Pharmaceutical Executive

February 13, 2008

Pfizer's consumer ads for Lipitor are causing a stir on the blogs and in Congress. Did the company cross the line by using a famous (but unlicensed) doctor to market a drug, or is this a case of a mistaken identity?

News Analysis
Pharmaceutical Executive

February 13, 2008

Focused on brand integration, Area 23 launched last week with a handful of major pharma companies and a ton of ideas. The key goal--create better campaigns through stronger branding.

News Analysis
Pharmaceutical Executive

February 13, 2008

More and more consumers are surfing the Web for information about prescription drugs, but many bypass brand.com sites, a new report says.