Pharmaceutical Executive-02-14-2007

Pharmaceutical Executive

Will New Flu Vaccine Fly?

February 14, 2007

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CSL Biotherapies hires branding agency to prepare for possible product launch later this year.

Asthma Brands on the Rebound

February 14, 2007

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Teva plans NBA-themed campaign for re-branded ProAir.

'Valuing' Managed Markets

February 14, 2007

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Companies put new emphasis on marketing to managed care.