Pharmaceutical Executive-02-28-2007

Pharmaceutical Executive

Lights! Camera! Psoriasis!

February 28, 2007

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Companies like Amgen, J&J launch DTC efforts to raise awareness of biologics.

A Game of Gotcha! Over Gardasil

February 28, 2007

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Merck ends controversial lobbying campaign for HPV vaccine, but was it the right move?

AstraZeneca's Gift for Cancer Care

February 28, 2007

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Unbranded effort with American Cancer Society will bolster patient education, compliance.