Pharmaceutical Executive-03-05-2009

News Analysis
Pharmaceutical Executive

March 04, 2009

Manhattan Research singled out type 2 diabetes sufferers and their online search patterns; it turns out diabetes patients are less likely to confront doctors about branded drugs they?ve seen in DTC ads, yet more apt to take Lipitor.

News Analysis
Pharmaceutical Executive

March 03, 2009

All signs point to Genentech acquisition.