Pharmaceutical Executive-03-19-2009

Pharmaceutical Executive

Pharma Media Spend Falls 18.4 Percent

March 18, 2009

News Analysis

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With the economy in turmoil, pharmaceutical manufacturers are reassessing where and how they spend their advertising dollars.

Fixing Pfizer's Rep: An Interview with Kathryn Metcalfe

March 18, 2009

News Analysis

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Pharm Exec sits down with Kathryn Metcalfe, Pfizer's new vice president of corporate reputation and policy communications to discuss the new position, the perception of pharma among laypeople, and what needs to be done to boost public opinion of the drug industry.