Pharmaceutical Executive-03-19-2009

News Analysis
Pharmaceutical Executive

March 18, 2009

With the economy in turmoil, pharmaceutical manufacturers are reassessing where and how they spend their advertising dollars.

News Analysis
Pharmaceutical Executive

March 18, 2009

Pharm Exec sits down with Kathryn Metcalfe, Pfizer's new vice president of corporate reputation and policy communications to discuss the new position, the perception of pharma among laypeople, and what needs to be done to boost public opinion of the drug industry.