Pharmaceutical Executive-03-26-2008

News Analysis
Pharmaceutical Executive

March 26, 2008

A new study looks at the movement of thought leaders and medical science liaisons from primarily marketing to other areas of the pharma company. Though the shift might be minor (7 percent since 2002), it might be a sign of things to come.

News Analysis
Pharmaceutical Executive

March 26, 2008

Now that Apple has opened its iPhone to third-party software developers, healthcare productivity programs are leading the charge. Here?s a preview of one of the frontrunners.