Getting Their FixMarch 28th 2007Pharmaceutical ExecutiveMcCann HumanCare will launch Pfizer anti-smoking drug Chantix.
GSK Builds HIV CommunityMarch 28th 2007Pharmaceutical ExecutiveChanging nature of disease, market pressures shape how companies communicate about HIV drugs.
The Most Convincing Drugs on the WebMarch 28th 2007Pharmaceutical ExecutiveProduct sites need to offer consumers more than just a hard sell.