Pharmaceutical Executive-03-28-2007

Pharmaceutical Executive

Getting Their Fix

March 28, 2007

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McCann HumanCare will launch Pfizer anti-smoking drug Chantix.

GSK Builds HIV Community

March 28, 2007

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Changing nature of disease, market pressures shape how companies communicate about HIV drugs.

The Most Convincing Drugs on the Web

March 28, 2007

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Product sites need to offer consumers more than just a hard sell.