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Pharmaceutical Executive-04-02-2009

home / journals / pharmaceutical-executive / pharmexec-direct-marketing-edition-04-02-2009

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Shire Joins with GSK to Promote ADHD Drug

April 1st 2009
Article

Now that Vyvanse, Shire's innovative ADD drug, has been approved for adults, the company needs help to quickly roll out a complex message to neurologists. Its solution: a partnership that takes advantage of GSK's CNS muscle.


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Prescription Abandonment Numbers on the Rise

April 1st 2009
ArticleNews Analysis

Compliance woes and stingy insurance providers are walloping the pharmaceutical industry. But now another nuisance is rearing its ugly head, as a high number of patients are ignoring their doctor's orders and dropping their prescriptions on purpose.

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