Pharmaceutical Executive-04-09-2008

News Analysis
Pharmaceutical Executive

April 09, 2008

GSK and Merck won high marks from physicians for their electronic promotions, according to a new study. But do docs really want to skip the live sales calls and go online for info?

Pharmaceutical Executive

April 09, 2008

GSK, Pfizer, and Merck have jumped on the cell-phone marketing bandwagon, but most of pharma is still tiptoeing around the technology. A new report details how pharma can get consumers to text for health info.