Pharmaceutical Executive-04-09-2008

Pharmaceutical Executive

Docs Give A’s for E-promos

April 09, 2008

News Analysis

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GSK and Merck won high marks from physicians for their electronic promotions, according to a new study. But do docs really want to skip the live sales calls and go online for info?

Pharma to Consumers: "Text Us"

April 09, 2008

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GSK, Pfizer, and Merck have jumped on the cell-phone marketing bandwagon, but most of pharma is still tiptoeing around the technology. A new report details how pharma can get consumers to text for health info.