Pharmaceutical Executive-04-15-2009

Pharmaceutical Executive

Search Ad Warnings Leave Pharma in Online Void

April 15, 2009

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After last week’s flurry of FDA warning letters directed at companies marketing through search ads, industry is left wondering what can be done be done to target patients online?

Boehringer Ingelheim Launches New Site for TIA Sufferers

April 15, 2009

News Analysis

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Rather than ignore its aging mini-stroke medication Aggrenox, BI has shifted marketing to education by launching an unbranded site dedicated to informing sufferers about transient ischemic attacks, better known as TIA.

Part 2: Post-Employment Restrictive Covenants

April 15, 2009

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How to draft enforceable post-employment restriction agreements that will protect trade secrets and customer goodwill.

J&J Eliminates 900 Sales Positions

April 15, 2009

News Analysis

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In an effort to realign its sales division to reflect the current pharma environment-smaller, faster, better-Johnson & Johnson is trimming its sales force.