Pharmaceutical Executive-05-21-2008

Pharmaceutical Executive

Dial FDA: Marketers Face Added DTC Requirements

May 21, 2008

News Analysis

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Feds consider adding an 800 number to television ads for adverse event reporting. Does this shine light on DTC ads while pushing public health goals? Industry is mum on the topic

Red Cross Gets OK to Market Emblem

May 21, 2008

News Analysis

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American Red Cross scores a win against Johnson & Johnson in a legal battle over the use of one of the healthcare?s most recognizable symbols

Shire Reminder Promo a No No

May 21, 2008

News Analysis

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FDA takes the opportunity to remind industry what reminder ads are, as promotional material for Shire's Fosrenol is deemed in violation of advertising rules