Pharmaceutical Executive-06-18-2008

Pharmaceutical Executive

Pharma to Sit on DTC Ads

June 18, 2008

News Analysis

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On Monday, a handful of Big Pharma companies told Congress that they would put a six-month moratorium on drug ads for recently approved medication. Pfizer, Merck, Schering-Plough, and Johnson & Johnson also agreed to closely follow the American Medical Association's guidelines when using actors playing physicians in advertisements.

AMA Tables Plan to Ban CME Funding

June 18, 2008

News Analysis

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The American Medical Association's proposal to keep pharma from funding CME programs was put on hold for further review. But don?t expect the plan to disappear for good.