Pharmaceutical Executive-06-18-2008

On Monday, a handful of Big Pharma companies told Congress that they would put a six-month moratorium on drug ads for recently approved medication. Pfizer, Merck, Schering-Plough, and Johnson & Johnson also agreed to closely follow the American Medical Association's guidelines when using actors playing physicians in advertisements.

The American Medical Association's proposal to keep pharma from funding CME programs was put on hold for further review. But don?t expect the plan to disappear for good.