Pharmaceutical Executive-09-10-2008

Pharmaceutical Executive

Free Samples and the Bottom Line

September 10, 2008

News Analysis

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A new study finds that doctors are three times more likely to prescribe generics when they don’t have access to free samples of branded drugs.

Pfizer Launches New Lipitor Ads

September 10, 2008

News Analysis

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Celebrity spokesperson Dr. Jarvik has been replaced with a Regular Joe in the latest Lipitor DTC spots. Will the switch make a difference?